NEWS FROM:
Location: Switzerland+
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New York, NY 10017-6706
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www.locationswitzerland.com
VF Corporation Consolidates European Shared
Services and other Key Operations in Switzerland
NEW YORK, March 7 -- VF Corporation, a world leader in branded apparel, has
moved a variety of activities within its European Outdoor Coalition to
Switzerland, reports Mario Brossi of the Swiss Foreign Investment Agency Location:
Switzerland. VF will initially employ up to 100 people in Lugano in the canton
of Ticino, but expects to expand its overall presence in the canton, Mr. Brossi
said.
According to Eric Wiseman, executive
vice president, global brands for VF Corporation, Lugano is the new home for a
number of administrative departments as well as selected design, research and
development, sales and marketing, logistics and production planning activities.
"The choice of Switzerland, and
in particular the Ticino region for these activities was based on an in-depth
analysis of several important criteria," Mr. Wiseman commented.
"Among these are its central location in Europe, a strong legal and
financial structure supporting multinational business and an overall pro-business
climate. In addition," he said, "the proximity of Ticino to the
design centers of Europe including adjacent Italy, as well as the canton's own
reputation within the design field supported the decision." Other factors
included a well-educated workforce and a high quality of life.
VF Corporation currently employs more
than 53,000 people worldwide Principal brands include Lee(R),
Wrangler(R), Riders(R), Rustler(R), Vanity Fair(R), Vassarette(R), Bestform(R),
Lily of France(R), Nautica(R), Earl Jean(R), John Varvatos(R), JanSport(R),
Eastpak(R), The North Face(R), Vans(R), Reef(R), Napapijri(R), Kipling(R), Lee
Sport(R) and Red Kap(R). For further information about VF Corporation, please
visit the website www.vfc.com.
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Contacts:
VF Corporation: Paul Mason 336 424-6192 paul_mason@vfc.com
Location: Switzerland: John Williamson 908 730-9622 johnhwilliamson@earthlink.net
